“The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world. Library of Congress Cataloging-in-Publication Data. Ferriss, Timothy. The 4-hour workweek: escape 9–5, live anywhere, and join the new rich /. Timothy. Tim shows how you can build a business in 6 months with automation in mind as the end result by outsourcing. He's a National Chinese Kickboxing Champion.
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Free PDF of The 4-Hour Workweek by Tim Ferriss. December On the final page , you'll have access to The 4HWW and Slow-Carb Cookbook. The 4-Hour Work Week teaches techniques to increase your time and financial freedom giving you more lifestyle options. By automating a. Excerpts — 50+ Pages Total for Each Book, Click to Download. The 4-Hour Workweek PDF — Part 1 · The 4-Hour Workweek PDF — Part 2 (Apologies for a few.
Create an automated income stream. Start with the end in mind. The goal is cashflow for low time investment. Launch a product based business. Scalable and not a function of time unlike service businesses. Start small — test a minimum viable product early and cheaply. Think big — design and develop the business to scale. Step 1: Aim at a specific and affordable niche. Creating demand is hard. Filling demand is much easier.
Look for repeat, direct advertisers in these — the more frequent their ads, the more profitable the niche. Step 2: Brainstorm do not invest in products. Encapsulate the main benefit in one sentence — What is it? For who? How is it different? Price high then justify: aim for a 50 — USD retail price point. Less competition than the mid-range. Fewer, better customers. Create a margin of safety: aim for 8 — 10 x markup. Creation: New product or private labelling.
Create them yourself see generating credibility. Repurpose public domain content check local copyright laws. There is a simple formula to generate credibility when creating information products. Read the three top-selling books. Give one free, two hour seminar. At a nearby major university. At the local branches of a big company.
Write for trade magazines. Either: Use credibility generated above. Or: Offer to interview an expert. Join e. Step 3: Micro-test. Micro testing uses inexpensive adverts to test consumer response prior to manufacturing. Intuition and experience are poor predictors of profitability.
A good micro testing strategy has three stages: i Best, ii Test, iii Divest or invest. Best: Create a 1 — 3 page website with a more compelling offer than the competition 1 — 3h set up. Test: Test the offer using a 5 day Google Adwords campaign 3h set up. Look out for and collect adverts that catch your attention in print or online. Write a more compelling proposition use the collected adverts as models.
More credibility indicators media, academia, associations. Better guarantees, selection, shipping, testimonials. Buy a domain and set up a simple 1 — 3 page website to captur conversions. Capture contact details via an online form or calls to your phone. Keep terms as specific as possible. Aim for second through fourth positioning. Focus ad copy on the differentiators. Test variations headlines, guarantees, product and domain names etc….
Disable serving of only best performing Ad. Alternative options include setting up an eBay auction and then cancelling last minute. Review data from testing phase. What was the click through rate? Which adverts performed best? How many conversions on site? Estimate potential demand and profitability from conversion data. Consider improving the offering e. Decide to invest in the product or move on to another idea. Step 4: Rollout and automate. This is where most entrepreneurs get stuck.
They fail to move on from bootstrapping and replace themselves. The reward is a scalable business that can shift from 10 to 10k orders per week.
Start with the end product in mind. How to: make the system the solution. Contract specialist outsourcing companies e. Ensure that outsourcers are willing to communicate among themselves. Give them written permission to make inexpensive decisions without consulting you. Phase I: 0 — 50 units shipped Do it all yourself. Take all calls and emails yourself. Write down FAQs. Make pay per click advertisements and website more specific.
Investigate merchant account options with a bank esp. Add the FAQ to your website and continue to develop it. Ask for three customer references and ask those for examples of specific past issues. Ask for net terms payment for services 30 days after rendered. Have manufacturer ship directly to your fulfilment house. Research bigger fulfilment houses that also handle refunds and returns. Ask for referrals to call centres and credit card centres they already work with. Set up with credit card processor first important for returns and refunds.
Review online vs. Call toll free numbers of some of their other clients. Should be answered within 3 — 4 rings. Ask difficult questions and gauge sales ability. Minimise decisions and avoid complexity. Offer one or two purchase options. Offer one, fast shipping option and charge a premium.
Are you inventing things to do to avoid the important? Most are all three. Time Wasters Time wasters include meetings, phone calls, internet surfing, emails, and discussions. These can more often than not be ignored with minimal consequences. Tim has a few tips to avoid time wasters as much as possible; E-mail is almost certainly the most significant interruption in the workplace. Minimise the emails you send AND read. Make sure the sound and notification of emails are turned off.
Try and only check your email 2 times in a day. Tim suggests first at noon, and again at P.
This timing will ensure you have the most responses from previously sent e-mail. Screen any phone-calls you receive. And limit the phone calls you make. If possible, Tim suggests you have two phone numbers. One can be used as your office line, and your cell phone number can be reserved for only urgent phone calls.
Most issues and work-related communication is not urgent at all. Steer your colleagues, clients etc. If someone has left you a voice-mail, reply to this via email when possible. This will help teach people the best way to reach you. Meetings should only be held to make decisions about a predefined situation, not to define the problem. If you absolutely cannot stop a meeting or call from happening, define the start and the end time. These can be defined as tasks that are repetitive in nature but need to be completed regularly.
These are the little tasks that interrupt the start-to-finish workflow of a task. Common time consumers include reading emails, replying to emails, talking on the phone, customer service tasks, reporting finances or sales, errands, personal tasks, regular manual updates.
Anything that gets repeated frequently. Tim points out that whenever a task is interrupted, psychologically, it can date up to 45 minutes to resume that task. The best approach to combatting these time-wasters is to wait until you have a large quantity of the task to do. This approach is called batching and is a great solution to let these tasks interrupt larger, more important work. Empowerment failures Empowerment failures are the third key interruption is cases where your approval is required in order for something to happen.
When someone has to come to you before they can take the next step in their task. Or, in the case where you have to go to someone else before you can proceed with a task. If people who you work with are unable to complete a task from start-to-finish without receiving permissions or further information, it becomes a case of empowerment failures. As an employee, to be able to work as seamlessly as possible means having access to required information and having the ability to make as many decisions as possible.
If you feel you are in a position where you are being micro-managed, sit down with your boss and explain to them why you having more access to information and the ability to make decisions will benefit you both, by allowing you to be more productive and for your boss to have fewer interruptions. Do not let people interrupt you. It means that you can offload some of your work to them, it frees up your time to work on other things and gives you the opportunity to practice giving orders.
Their time is just as valuable as yours. Golden Rule 2: On a lighter note, have some fun with it. Have someone in Bangalore or Shanghai send e-mails to friends as your personal concierge to set lunch dates or similar basics. Hire an assistant — regardless of whether or not you need one right now. Identify which tasks on your to-do-list have been sitting there the longes. And identify any tasks that you currently do, that could be done by a virtual assistant.
Every time you are interrupted or frustrated, is this where a VA could come in? Identify your top five time-consuming non-work tasks and five personal tasks you could assign for sheer fun. Something that's either downloadable or shippable in order to help you eliminate the limitations of a per-hour-based model. First, find the market, understand who the customer is, and create a product for them. Option one: resell a product, option two: license a product, option three: create a product Information products are low-cost, fast to manufacture, and time-consuming for competitors to duplicate.
Consider that the top-selling non-information. All you need is a simple website, just pages, which correlates to hours work. Things to consider to make your offer better than the competition are; more credibility indicators? A better guarantee? Better selection? Test: Test the offer using short Google Adwords advertising campaigns three hours to set up and five days of passive observation. Divest or Invest: Identify the losers and cut them out, manufacture the winner and get ready for sales. Contract outsourcing companies that specialize in one function vs.
Hire trained groups of people who can provide detailed reporting and replace one another as needed. Get the company to invest in some training for you so the cost of losing you is greater. Prove Increased Output Offsite. Call in sick, work from home and make it a super productive day. Prepare the Quantifiable Business Benefit.
Prepare your results so you can show the quantifiable benefit you gained from working at home. Propose a Revocable Trial Period.
Start with one day a week. Expand Remote Time. Gradually work up to multiple days at home per week. Then eventually, full-time remote work.
You will still be able to pay your bills. Mini-Retirements Tim tries to break the common assumption that you need to wait until the end of your career to embrace retirement. He suggests that rather than saving it all up for the end, you take mini-retirements throughout your life.
Tim recommends that you relocate your life somewhere new for anywhere from 1 month to 6 months before you return to your home. Keep it slow and relaxing, allowing yourself time to reflect and plan. How to get ready for a mini-retirement Consider your assets and cash-flow.
Identify your dream mini-retirement location. Choose a realistic location for your mini-retirement. Prepare for your trip. One month out — redirect mail to a friend, test gotoPC. Two weeks out — scan and store digital documents of key info e. Credit cards, ID and insurance documents.
Downgrade phone plans. One week out — decide on work schedule while you're away.
Put other belongings into storage. Two days out — store car, add thing to tank to store fuel, disconnect battery leads. How Can I Be Bored?! Whether it be learning a new language or learning how to skateboard.
Micromanaging and e-mailing to fill time. Handling problems your outsourcers or co-workers can handle. Helping outsourcers or co-workers with the same problem more than once, or with noncrisis problems.
Chasing customers, particularly unqualified or international prospects, when you have sufficient cash flow to finance your nonfinancial pursuits. Answering e-mail that will not result in a sale or that can be answered by a FAQ or auto-responder.
Working where you live, sleep, or should relax.